2014 June

  • Email Marketing is Like Dating

    • June 30, 2014
    • Posted by: Mark Mikelat
    • Category: Content Marketing, email marketing
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    Email Marketing Constant Contact Email Marketing Email marketing is a powerful tool. Every business should use it.  But, I think so often business leaders really misunderstand how to use it effectively. There is a courting process.  Your client or customer needs to get to know you and your business.  Courtship takes time. Sometimes you are

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  • 5 Success Factors for Social Media Conversion

    • June 30, 2014
    • Posted by: Mark Mikelat
    • Category: Content Marketing, email marketing
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    by Mark Mikelat, president of Building Aspirations A lead on social media is great, but conversion is better. Here are five keys to success in social media conversion. Social Media marketing is a powerful way to grow your business because it taps into a very basic marketing principle; word of mouth marketing. Just like you

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  • Backwards Email Marketing

    • June 23, 2014
    • Posted by: Mark Mikelat
    • Category: Content Marketing, email marketing
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    You need to do your email marketing backwards. Think what you want to have happen and then write to that goal.  You determine the goal first, and then you write to accomplish that goal. In marketing-speak, this is your intended response.  Write to your intended response. You need to plan your email marketing backwards. Email

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