Customer Conversion

Customer Retention

7 Reasons Why You Cannot Have Enough Fans

by Mark Mikelat, president of Building Aspirations

I want you, your company, and your products to have more fans. Nike has fans, Apple has fans, Starbucks has fans, and you can have fans too. People brag about overpaying for a Starbucks coffee, and fight to be the first one to buy the new Apple product. Having a fan base can really propel your business success. Enjoy this short article – 7 Reasons Why You Cannot Have Enough Fans.

Fans love you.

A fan has an emotional connection. A client buys something. A customer browses. A fan loves you, your product, your service and your brand. Have you been to a professional sporting event lately? Holy, Cow! People paint their faces, pay $200+ for tickets, $50 to park and then they buy a $250 jersey. These are fans. They are emotionally invested. You need to work to create this connection in your business to create this fan base. Fans buy stuff.

Fans will buy.

A fan has an emotional connection. A client buys something. A customer browses. A fan loves you, your product, your service and your brand. Have you been to a professional sporting event lately? Holy, Cow! People paint their faces, pay $200+ for tickets, $50 to park and then they buy a $250 jersey. These are fans. They are emotionally invested. You need to work to create this connection in your business to create this fan base. Fans buy stuff.

Fans are less price sensitive.

Fans care less about the price. Sure, price is always a factor, but for a fan it is not the primary one. You cannot easily compete on price. It is extremely difficult to compete on price in a competitive marketplace. Yet, with fans, this is less of a problem. Fans love being fans and they pay for that experience. Also, they want to share the fan experience.

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Fans bring friends.

Fans tell their friends about you. You probably do not go alone to see your favorite band in concert. You probably bring a friend, or even friends. Personally, I have friends who will create small outings around an experience. They might have a small dinner, and then this group might pile into a car and drive to the concert. Your fan is literally bringing you more fans. You need to encourage this in your business. Do you have a bring-a-friend night, or a friend referral program? You need one. Contact us to help you put a system into place. You want your fans to help you attract more fans.

Fans attract more fans.

Fans create buzz and excitement and this creates more interest in your business. Suppose there were people in the middle of the sidewalk on a busy street and they were all in a bunch laughing and clapping. You would probably wonder why. You might walk over and see what is happening. See!? Fans, because they were excited, attracted you as a potential new fan. This is happening RIGHT NOW, all over social media. Are these people being attracted to you, or your competitors? I want them to be attracted to you, and stay loyal.

Fans are loyal.

Customer loyalty is a huge asset to a company, and fans are loyal. In some industries it is 10-20 times more expensive to obtain a new customer than to retain an existing one. The key is fan loyalty. They love you, and they not only stay loyal, but they bring you other potential new fans. This process creates product scarcity.

Fans create product scarcity.

I want your products to be in short supply. I want your products to fly off of the shelves, and your website ecommerce system to be red-lining at its maximum capacity. A huge wave of fan demand creates product scarcity, which increases your price, which in turn increases your profits.

Final words

Right now, we are speaking about the benefits to you, but this really only works if you focus on their side. Why would somebody be a fan? What is it about you, your service, your brand, and your process that attracts fans? If you cannot answer these questions, with quick, solid, powerful answers, we need to talk. We can help you attract, convert, and retain more fans. Contact us today.

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